Digital Marketing
Tourism Saskatchewan's Digital Marketing Consultants are responsible for a range of online advertising, marketing and engagement activities that build Saskatchewan’s presence as a travel destination and support the tourism industry.
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In addition to research and monitoring content trends, Tourism Saskatchewan is active on Facebook (general consumer and fishing); Twitter, Instagram, YouTube and Pinterest. Social campaigns include contests, follower building, incentivizing user content, content curation, influencer engagement programs and content partnerships.
Tourism Saskatchewan’s digital marketing efforts are organized across three focus areas that support travel promotion, industry growth and workforce development.
General Leisure
Focuses on advertising, showcasing and encouraging travel within Saskatchewan while also promoting the province as a destination for national and international visitors. Content highlights experiences, attractions and seasonal travel opportunities to inspire visitation and support tourism operators across the province.
Channels used: Facebook, Instagram, YouTube and the Tourism Saskatchewan website
Fishing and Hunting
Dedicated to positioning Saskatchewan as a premier destination for fishing and hunting experiences. Marketing efforts highlight the province’s diverse landscapes, abundant wildlife and world class angling and outfitting opportunities while supporting outfitters and rural tourism businesses.
Channels used: Facebook, Instagram and YouTube and the Fishing and Hunting Website
Industry
Focuses on communicating the work Tourism Saskatchewan is doing to support tourism operators, businesses and employment across the sector. Content highlights industry programs, training opportunities, research, partnerships and initiatives that strengthen and grow Saskatchewan’s tourism industry.
Channels used: Facebook, LinkedIn and YouTube
Top Tips for Digital Marketing and Social Media
The Top Five Tips series of articles has helpful advice, whether for online advertising or reaching out to customers through social media. Browse the following articles to learn more.
- Top Five Tips for Working with Travel Influencers
- Top Five Tips for Effective Online Advertising
- Top Five Tips for Using Trip Advisor to your Advantage
- Top Five Tips for Using Instagram
- Top Five Tips for Creating Shareable Social Content
Need Help?
For questions about the #ExploreSask Toolkit or digital marketing in general, please contact:
- Travis Pool, Digital Marketing Consultant (Fishing & Hunting), at travis.pool@tourismsask.com
- Conrad Hewitt, Digital Marketing Consultant (General Leisure), at conrad.hewitt@tourismsask.com
- Kyle Hertes, Digital Marketing Consultant (Industry), at kyle.hertes@tourismsask.com